Branding

A beautiful idea only blooms when it's creatively communicated. And, when it blooms in the midst of a storm, you know it’s a good one. I know a thing or two about that. I opened a coffee shop, The Paddock Coffee + Eats + Gatherings, just six months before the pandemic. Through incredible personal challenges and shifting my business model to online ordering, curbside delivery and a level of hospitality that earned The Paddock the 2021 Tourism Business of the Year Award, I used my brand voice to create a business that became a source of hope and a model of perseverance. In December of 2022, I sold my shop to a non-profit that is continuing my hospitality model and brand through their mission to serve and inspire others. (Check out @thepaddockexperience on Instagram to see the evolution of that brand from 2019-2022.)

I can nurture your concept, business or special event through compelling visuals, timely messaging and artful storytelling. From the logo to the invites and flowers on the table, every decision communicates your brand and the message you're sending the world. I offer a broad perspective to planning how your message needs to grow, even when the storms come.